1. Why did you go into business?
2. What is your critical service?
3. What is your current market/customer set?
4. Where do you want to go marktet-wise?
5. What sets your company apart from the competition?
6. How do you market your company?
7. How do you network?
8. Who is the face of your company?
9. How do you identify an opportunity?
10. Who are your top five competitors?